878 Collective
Hightech fashion hub branding
878 Collective
Hightech fashion hub branding
In a nutshell
The 878 Collective is the first regional fashion technology hub in Budapest. They chose the old Goldberger clothing factory building for the realization of this grandiose plan and asked for our help in giving shape to this unprecedented idea and creating a face for it. It’s incredibly exciting to draw inspiration from the forefront of any technology and visually respond to it.
Category:
Client:
István Papp
Designed:
2018
Creators:
- Rebeka Molnár – brand identity, art direction
- Livi Varga – music art-direction
- Csaba Kálmán – webdesign
- Kati Bessenyei – animation
- Planet Damage – music
- David Andersen, Bari Máriusz “Dam” – branding strategy
- Lóci Alvégi – project management
878 Collective
The 878 Collective is the first regional fashion technology hub in Budapest. They chose the old Goldberger clothing factory building for the realization of this grandiose plan and asked for our help in giving shape to this unprecedented idea and creating a face for it. It’s incredibly exciting to draw inspiration from the forefront of any technology and visually respond to it.
Category:
Client:
István Papp
Designed:
2018
Creators:
- Rebeka Molnár – brand identity, art direction
- Livi Varga – music art-direction
- Csaba Kálmán – webdesign
- Kati Bessenyei – animation
- Planet Damage – music
- David Andersen, Bari Máriusz “Dam” – branding strategy
- Lóci Alvégi – project management
3 phase campaign
The introduction of the brand was divided into three stages, each kicked off with a teaser viral video. It was awesome working with such creative people; after outlining the concept, these three videos came together beautifully. First, Rebeka drew the storyboard, which we then discussed with István to make sure everything was in place content-wise. Then came the animatics, those phase images from which Kati animated a fantastic continuous motion with amazing effects. Meanwhile, the music was created with Dam’s contribution, and after a lot of fine-tuning, everything came together.
Webdesign
Designing the online presence posed a challenge due to the incredibly diverse nature of the initiative: a meeting place, a co-working space with equipment rental options, a training center, and an event space. These had to be seamlessly integrated with UX in a way that navigation between them was easy, and you could immediately find the relevant information. Of course, all of this was approached with a fully responsive mindset, optimized for various devices and screen sizes.
