ELAS
The technological compass turns towards the future
ELAS
The technological compass turns towards the future
In a nutshell
The professional community of ELAS has proven with their 25 years as leading actor of central-european electronics industry, so it was one of our most complex challenges to put them in tune with the future. To make the step into the next big chapter in their life, we designed a new identity, website and interior with many unique opportunities along the way, to turn their crisp and shiny HQ building into an inspiring home and versatile pro workplace.
Category:
Client:
Designed:
2023 - Ongoing general commission
Built:
2024
Creators:
- Lóci Alvégi – Interior, Installations, Video, Lamp manufacturing, PM
- Tamás Eke – Interior, Lamp manufacturing, PM
- Csaba Kálmán – Identity, Webdesign, Graphics & murals, Catalogue, Demo Board, Lamp design, PM
- Tímea Kőszegi – Presentation templates
Partners:
- Ambrus Evva (EVVA Architects) – Architect
- Luca Kecskés – Asst. interior designer
- Gergely Mécs (Quickberg) & Andrea Fórián – Web dev
- Péter Takács & Team (TAPE Design) – Murals
- Rita Farkas – Lamp manufacturing
- Thermo Épgép – General contractor
- PoliSign – Signage
- Mátyás Kálmán (Mao) (COLLOC), Katalin Bessenyei, Borbála Elblinger – Videos & Animations
Photos:
- Interior – Dániel Dömölky, Krisztián Viktorin
- Few close-ups – Tamás Eke, Csaba Kálmán, Henriett Viszoczky (ELAS)
- Unsplash
ELAS
The professional community of ELAS has proven with their 25 years as leading actor of central-european electronics industry, so it was one of our most complex challenges to put them in tune with the future. To make the step into the next big chapter in their life, we designed a new identity, website and interior with many unique opportunities along the way, to turn their crisp and shiny HQ building into an inspiring home and versatile pro workplace.
Category:
Client:
Designed:
2023 - Ongoing general commission
Built:
2024
Photos:
- Interior – Dániel Dömölky, Krisztián Viktorin
- Few close-ups – Tamás Eke, Csaba Kálmán, Henriett Viszoczky (ELAS)
- Unsplash
Creators:
- Lóci Alvégi – Interior, Installations, Video, Lamp manufacturing, PM
- Tamás Eke – Interior, Lamp manufacturing, PM
- Csaba Kálmán – Identity, Webdesign, Graphics & murals, Catalogue, Demo Board, Lamp design, PM
- Tímea Kőszegi – Presentation templates
Partners:
- Ambrus Evva (EVVA Architects) – Architect
- Luca Kecskés – Asst. interior designer
- Gergely Mécs (Quickberg) & Andrea Fórián – Web dev
- Péter Takács & Team (TAPE Design) – Murals
- Rita Farkas – Lamp manufacturing
- Thermo Épgép – General contractor
- PoliSign – Signage
- Mátyás Kálmán (Mao) (COLLOC), Katalin Bessenyei, Borbála Elblinger – Videos & Animations
THE IDENTITY –
What is your sign for turning 25?
The new identity of ELAS was born through a long, exciting series of workshops and online sessions. It is not just a simple logo renewal. It was the first time the company would define itself with a symbol in its branding.
The new ELAS symbol summarizes their field of profession and flexible, dependable, trustful mindset. With this they conquered their past 25 years with, and know how do so for the next 25 as well.
The branding approach to the new logo was to retain the legacy what was well established on the market. As basis, we built typography that evokes main motives of their previous logo and conservative refreshment on their brand colors.
We then crossed these with a fresh, versatile mindset to reflect the new phase in the life of their community.
The new logo received multiple versions and many color variations over the old one. This way it is well suited to adapt to many different situations, mirroring how versatile the company is.
The new symbol also became a logo version in itself. Gradually introduced, it already acts as a standalone marking in various installments.
THE HQ –
Where everything joins together
In the interior design process, the floorplans were executed with the principles of agile workspace design in mind. We combined these with the unique requirements of future ELAS in their new, environmentally smart self-regulating headquarters.
Defining their Core Values on workshops and essential parts of the newly designed brand identity aided along the decisions.
There was a need for a technologically thriving environment which becomes more home-like the more casual function a space has. From laboratory-like tech and education showroom in ELAB, with representative and elegant meeting rooms through dynamic, inspiring open offices to cozy lounge & kitchen areas, we defined each space concept in close cooperation with the inputs from the ELAS Team.
We could even design unique lamps for them! These play on the border of tech and home, and we made and delivered them by hand.
We opted for a touch of nature everywhere it was possible combined with smart, flexible, even playful furniture and materials. This gives room for both the professional and the human side of the ELAS community.
Tying it together, the two floors were clad in elegant liveliness through the brand new ELAS looks and signage.
THE BRAND –
Future in production!
ELAS is an adventurous place for branding, being an innovative technology and know-how centre, a multi-country industrial business entity and a service & solutions expert – all in one.
These fields raise need for classic corporate employer branding which has to stand the ground every day. On the other hand, they are also with interesting and unique opportunities to create spectacles in every scale.
Let it be business cards, website or other identity carriers, a professional image video, Tech Days as new in-house event, service labels, a Demo PCB Board for live machine showcasing, a full feature Product Catalogue or exhibition stand – the new ELAS Brand Identity builds on graphic motives found on SMT Electronics. Together with industrial looks and a bit of Futurism, they work together in flexible visuals with multiple possible approaches.
This thorough expansion of their visual toolset aids the brand greatly in defining themselves and conquering their future visual challenges.
The website has a breathable interface with an intuitive user flow that actively aids industry specialists and assembly line builders to search and navigate the ELAS product portfolio. On the way they can compile their questions, items and services of interest together.
With their list, they can directly reach ELAS Customer Service Team to receive full professional support. Ready to set things in motion!
