Creating a symbol is always a super exciting task, because it is a sensitive process about interpreting, formulating, and (re)creating the essence of something. It is very inspiring to get to know the client and their unique world better and better, by opening up and experiencing more and more areas through exploration.

Immersing ourselves with them in our research, interviews, and workshops brings forth many interesting thoughts, conversations, and discussions in-house too, which we also incorporate into the continuous feedback given by the client during the process. We enjoy and get a lot of experiences during every such journey and we always feel that they make us grow too.

We love how all this can encourage us to connect with ourselves and others, to adapt and develop in so many ways. We give it our all to give shape to all the considerable intellectual ammunition that we receive and it always fills us with joy when at last, the work comes to fruition.

MAZSIHISZ, as one of the largest churches in Hungary, sought a profound, innovative, yet thoughtful and faithful image update for their new cycle of life. In addition to the world-class intellectual support provided to us, their openness and eagerness to all challenges gave great space both in exploring the foundations of work and formulating the new identity.

It is a very rare and special opportunity, and at the same time a much more fragile process to create and renew symbols-logos related to faith, due to the complex additional layers of meaning it has. So the biggest challenge was to work with the utmost respect and sensitivity to the powerful religious, cultural and historical aspects of the image change.

With this special attention and deeper immersion, we set out to find the symbol for the long-standing Hungarian Jewish Community. We sought a form, that would be suitable for the challenges of the coming ages, which are born from both their traditions and their modern present. For the challenges of the older generations as well as the families and the youth of today, so the Federation can move and develop together with them.

Together with their communications team (and feedback from a more casual, diverse group they included, about 30 people in total), we built the symbol up from the everlasting, timeless values ​​that form the foundations of Jewish culture. Only a symbol that builds on these can convey faithful and universally valid fundamentals for the present and successful future of the community, as well as provide an appropriate basis for a strong, modern visual language.

In the new star symbol, the community’s diverse individual life paths of different lengths, coming from many directions, meet in the middle, in a new unity. The driving joint power of this cross-generational collaboration and the resolution of conflicts moves the symbol and with it, the community forward into their envisioned future.

The new identity distinguishes between the representative (federal-religious) and community-driven (secular-casual) face of the federation and can show both equally. It is suitable for formally representing Mazsihisz as an umbrella institution, church and organization in its full headship, but it can also express its equally strong, approachable, sympathetic, caring side in terms of the community’s everyday life, so that it can live together much more directly and dynamically with the modern neologic jewish community.

This duality: continuing to faithfully follow and care for its ancient identity and roots, and building on this, its ability to continuously translate itself into new, life-giving forms with progressive flexibility is an important key for building a sustainable future for the community, especially in the online space.

It is no coincidence that the focus of the second major phase of the project was the redesign of their news portal, mazsihisz.hu, on the foundations of the new identity. The news portal, which counts tens of thousands of posts, received a completely new structure not only on its surface but also behind the scenes, so their past and future writings and content can be read in a fresh and crisp environment by all followers.

The renewal also provides home for numerous new initiatives and site-wide content updates. With its launch in 2026, the new portal aims to be a platform that fits the new direction they have imagined, is able to connect all their online channels to date, and can authentically support their community-building work in the future.